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Online dating marketing

Recently, I sat down with a friend who had spent the last 12 months wading through the world of online dating, and listened to him share his experiences, I immediately began thinking about marketing channels, lead nurturing, and the very tough (but essential) challenge of building trust with virtual strangers.These are the same problems I face every day when helping my clients build successful digital marketing strategies.If you’re looking to begin a healthy, successful relationship, you need to keep those standards high and only date those who fit your needs. When marketing your business, attempting to appeal to everyone will leave your marketing bland and uninteresting.When you target everyone, you’re actually targeting no one.You’ve always had a knack for matchmaking at dinner parties, so why not offer your talent to a wider market by launching an online dating site?When done right, these sites can be lucrative and require minimal effort to maintain.Markus Frind, founder and CEO of Plenty Of Fish, says he brings in more than million a year (at least half is pure profit) working for just an hour a day.If you want to start your own moneymaking site for love connections, try these five strategies.

If you think that sounds like a bit more touchy-feely definition of marketing than you’ve heard, you’re right…

Of course, before going on a date, you should make sure you’re attractive and presentable.

No, you don’t have to look like an airbrushed supermodel on the cover of a magazine, but you’ll definitely want to make sure you’re clean and dressed nicely.

For many business owners, “marketing” is a dirty word.

You hate self-promotion and don’t want to be pushy.

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