Concerned that my friend was being scammed, I did some investigating, and came to the conclusion that yes, he was. Here, then, is my research, to warn those considering using against wasting their time and money.My investigations took two forms: direct investigation by registering a fake profile, and indirect investigation by scouring the net for positive/negative reviews.So, about 70% of the first 23 letters I opened either by a charitable interpretation blatantly or implicitly lied, and/or, by a more likely interpretation, attempted to scam "Michael" by flattering him and pretending interest only so that he would spend money (between and a pop) to read and reply to future letters.
All of the above points strongly to scamming - that deceptive letters are sent out without regard for any particular qualities of their recipients (other than having money to spend).
After several days, the chat pop-ups stopped arriving from women and started arriving (almost, but not quite) exclusively from women (more on this site and others in the family later), as evidenced by both the physical appearances of the women and the chat links, which were to pages in the domain.
For some reason, the women started addressing their messages to "Not" rather than to "Michael", presumably because I had previously registered an account "Not Real", although I'm not sure how that account/name became linked to the "Michael Michaelson" account.
My suspicions were aroused by my friend's description of the site: drop-dead gorgeous women everywhere, constantly sending him letters and chat pop-up requests, yet for every letter read after a lady's first, he had to pay ten credits, and ten credits likewise to send a lady a reply letter - instant messaging chats cost one credit per minute after the first three (free) minutes.
Credits could be bought at varying rates depending on how many you bought at a time, ranging from per ten credits to per ten credits.
Many of the letter writers purported to have read "Michael's" profile, in which he solicited messages from scammers only - yet here they were messaging him anyway.